Fresh & Handpicked Vegetables

Objective: Daily staple vegetables delivered fresh same-day; focus on frequency (daily/alternate-day) buyers.
Target customers: Families, daily cooks, small eateries, apartment societies.

Sourcing & Quality

• Direct tie-ups with 4–6 nearby farmers per city for daily harvest.
• Quality checklist: no bruises, correct maturity, minimal pesticide residue.
• QC step at collection + quick cold storage (if needed) before packing.

Product Assortment & SKUs

• Core SKUs: Tomatoes, Desi Cucumber, Potato, Onion, Capsicum, Turai, Bottle Gourd.
• Pack sizes: 500g, 1kg, 2kg (for each SKU).
• “Daily Essentials” bundle (fixed set of 6 items) as a default.

Packaging & Labeling

• Jute or kraft paper bag with ventilation or mesh bag for certain items.
• Label: SKU, weight, harvest date, farmer name, storage tips (Hindi/EN).
• Use biodegradable liners for wet items.

Pricing & Margins

• Cost + handling + 10–18% margin.
• Dynamic pricing for seasonal volatility; set floor price per SKU in system.

Logistics & Delivery

• Morning pickup → packing by 8–10am → delivery slots 10am–2pm and 4pm–8pm.
• Use motorbike delivery inside city; insulated crates for delicate items.

Marketing & Offers

• “Daily Fresh” subscription (deliver 6 days/week) with 5% discount.
• Social proof: short farmer video + freshness guarantee tag on listing.
• Cross-sell leafy greens and combo packs during checkout.

Operational Checklist

• Farmer roster & minimum pickup qty, QC checklist, packing station SOP, returns policy for damaged goods.

Monthly KPIs

• Freshness complaints %, Avg delivery time, Repeat rate for daily essentials, Waste % per batch