Seasonal & Sweet Fruits

Objective: Provide naturally-ripened, no-chemical fruits for daily consumption and gifting.
Target customers: Families, health-conscious, offices, gift buyers.

Sourcing & Quality

• Vendor network: orchard owners (apples, mango), mandis for citrus & local fruits.
• Ripeness grading: harvest-grade for shipping vs. immediately consumable.
• Reject: artificially polished or chemically ripened stock.

Product Assortment & SKUs

• Staple SKUs: Elaichi Banana, Nagpur Orange, Shimla/Apple, Pomegranate, Mango (seasonal).
• Pack sizes: Single, Half-dozen, Dozen, Fruit-box (premium).
• Seasonal highlight slot on homepage.

Packaging & Labeling

• Breathable boxes for apples/pomegranates; foam separators for fragile fruits.
• Label: variety, harvest/pack date, ripeness level, storage tip.

Pricing & Margins

• Premium category for exotic fruits (avocado, blueberry) with higher margin.
• Combo discounts for fruit box subscriptions.

Logistics & Delivery

• Gentle handling; no stacking for soft fruits.
• Prefer morning deliveries; ensure minimal transit time for ripe fruits.

Marketing & Offers

• “Weekly Fruit Box” subscription; “Kids Tiffin Pack” for small portions.
• Taste-first promo: 1st-box discount + freshness replacement guarantee.

Operational Checklist

• Ripeness grading SOP, fragile handling training, return policy for spoiled fruit.

Monthly KPIs

• Breakage rate, spoilage %, subscription churn, avg-order value.